Friday, January 25, 2013

Is mobile important to my site?

Most customers want a shopping experience that is quick and easy, if one site doesn’t, then they’ll find another that does. They won’t go back to their laptop to purchase later.

1. Provide a mobile site
Format your mobile e-commerce site so it’s easily navigable on a smartphone.

2. Make mobile purchases easy
Use a payment page optimized for mobile devices.  Epoch offers smart payment pages that will recognize the media and present the proper form (mobile or other).

These are just a couple of ideas to get you started. Mobile should be an important part of your business.  The websites that don’t pay attention to their mobile user experience will be left behind by those that do, just like the brick and mortar retailers that were left in the dust by e-commerce a decade ago.


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